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Piccadilly Circus used to be surrounded by illuminated
advertising hoardings on buildings, starting in
the early 1900s,[citation needed] but only one
building now carries them, the one in the north-western
corner between House for rent in London Shaftesbury
Avenue and Glasshouse Street. The site is unnamed
(usually referred to as Monico after the Cafe
Monico which used to be on the site); its addresses
are 44/48 Regent Street, 1/6 Sherwood Street,
17/22 Denman Street and 1/17 Shaftesbury Avenue,
and has been owned by property investor Land Securities
Group since the 1970s.
The earliest signs used incandescent light bulbs,
these were replaced with neon lamps, as well as
moving signs (there was a large Guinness clock
at one time). From December 1998 London apartment
to rent digital projectors were briefly used
for the Coke sign [1], while the early 2000s have
seen a gradual move to LED displays. The number
of signs has reduced over the years as the rental
costs have increased.
London houses
to rent 
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